I've been keeping busy listing a piece a day in my Etsy shop - today's piece is this unique bracelet:
The plan for this week is to get my Christmas on - I figure this is a bit of a start as it's got Red in. I foresee a lot of Red and Green over the next few days.
One of the things I find a major challenge once I've completed a piece is the pricing. How do you price a uniquely handcrafted piece of jewellery? I'm sure my pricing model, or lack there of, isn't in any marketing books. At least not in any of the ones I studied whilst getting my degree in Marketing.
Each piece I make is lovingly put together and the intricate detailing in linking the ribbons can take a considerable amount of time. Essentially if I were to base my pricing on the time taken to put pieces together the price tag would be so much higher than those shown in my shop. Essentially my pricing comes from value. One of the key values held by me and therefore reflected in my pricing is summed up in a quote I love from Sarah Jessica Parker (she made it when setting a challenge on Project Runway).
I like to take it a little further and go with 'Luxury can be affordable to all. I like to think that the pricing at The MacsX reflects that.
Back to the making.
Catherine at The MacsX